Product Designer and Co-founder at Smiradd
2023
Smiradd is a B2C mobile app for digital business cards and networking, with a location-based event mode for exchanging contacts on-site. Built for people who network at events, run meetups, or simply want to connect with interesting people around them. I co-founded the product and owned everything design: branding, product design, and marketing materials.
What we did
I initiated the idea, brought it to a team of friends, and we built it. From zero to MVP in 3 months.
I developed the brand identity from scratch, designed the full mobile app, and created all marketing materials. The location-based event mode was the core differentiator — it let people at the same event find and connect with each other in real time without exchanging physical cards.
To grow, we went where our users were: partnerships with event agencies and live networking sessions where we used Smiradd as the tool itself. That approach brought 5k users in the first two months.
Results
Zero to MVP in 3 months.
5k users in the first 2 months — through event partnerships and live product demos.
Product lived for 2.5 years after launch.
Skolkovo residency.
